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Would You Pay $1,000 For the Perfect Vacation Photo?

Posted

July 29, 2023

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For the last few years, Flying Dress Photo’s photographers on the Greek island of Santorini have spent their summers capturing the same image over and over: tourists posing against a backdrop of whitewashed houses and blue domes while donning luxurious satin gowns with ultra-long trains.

At an average of eight flying-dress photo shoots a day, each priced upwards of €550 ($605) per hour per person, this one small business—whose entire model is based on delivering a single type of highly Instagrammable vacation photo—can bring in almost a half-million dollars in sales in just four months.

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Would You Pay $1,000 For the Perfect Vacation Photo? · Bloomberg News · Sentinel