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Where Are All the Chinese Tourists?

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January 20, 2024

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#Chinese travelers, once the biggest spenders on overseas trips, have been staying close to home since #China reopened its borders — and it's costing the global travel economy $130 billion. #tourism #worldnews #politics

A familiar visitor has retreated from the world’s skyways and tourist meccas. Chinese travelers, once the biggest spenders on overseas trips, have been staying close to home since the country reopened its borders 12 months ago from the Covid-19 pandemic.

Outbound airline capacity from China stood at about 60% of 2019 levels during the fourth quarter, based on figures from aviation analytics firm Cirium. That’s a much slower recovery than in the US or #UK — something that has disappointed airline executives, tourism officials and luxury store owners alike.

Chinese travelers made 170 million trips outside of its borders in 2019, according to the China Outbound Tourism Research Institute. The $248 billion they lavished on items from plane tickets to hotel rooms and designer brands made up 14% of the globe’s foreign-travel spending, based on World Travel and Tourism Council data.

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Where Are All the Chinese Tourists? · Bloomberg News · Sentinel