February 4, 2024
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1:00Now PlayingApple faithful lined up at its US stores on Friday to pick up the first Vision Pro headsets, ushering in what the company calls “the era of spatial computing.”
The Vision Pro vaults Apple into its first major new product category since 2015: a $3,499 headset that melds virtual and augmented reality. It’s been a relatively niche market until now, with Meta Platforms Inc. dominating the industry. But Apple hopes to use cutting-edge technology — and the company’s famous marketing muscle — to turn it into something bigger.
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