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How #Bluey Became a $2 Billion Smash Hit—With an Uncertain Future
Posted
April 7, 2024
Views
2,159
Likes
44
Engagement
2.04%
April 7, 2024
2,159
44
2.04%
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0:58Now PlayingThe creator of the children’s show Bluey, Joe Brumm, is at a crossroads: Keep growing, or end one of the best runs on TV.
Brumm’s TV show about a family of anthropomorphic Australian blue heeler dogs. It was a hit as soon as it debuted in its home country in 2018. It was picked up a year later by the Walt Disney Co. and subsequently featured on its then-fledgling streaming service, Disney+, where it’s become an international phenomenon.
In the US, Bluey wasn’t just the most watched kids’ show last year, according to Nielsen. It was the second most streamed show in 2023 after Suits, the sunny USA Network legal procedural currently available on Netflix and Comcast’s Peacock.
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