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Ferrari Unveils $423,000 Sports Car With 1960s Bloodline
Posted
May 3, 2024
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May 3, 2024
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1:00Now PlayingFerrari NV has unveiled a €395,000 ($423,000) combustion engine sports car meant to help the Italian manufacturer defend its industry-leading margins.
The 12Cilindri, also sold as a €435,000 Spider convertible version, is inspired by Ferrari’s touring cars from the 1960s and represents a fresh option amid several sold-outs. The two-seater shows off Ferrari’s ability to sell cars that on average cost four times as much as those of Porsche AG.
Ferrari has hiked prices and benefited from its wealthy buyers being less acutely affected by inflation and high interest rates. While the company has started to shift toward battery power, it’s relying largely on its highly profitable combustion engine vehicles to bolster margins. Unveiled Thursday in Miami ahead of the Formula 1 Grand Prix in the city, Ferrari’s latest model features a 12-cylinder engine packing 819 horsepower.
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