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Gen Z Is Fueling a Cassette Tape Comeback
Posted
May 18, 2024
Views
6,373
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May 18, 2024
6,373
358
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5.93%
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0:57Now PlayingCassette tapes are getting a boost from an unexpected source — Gen-Z.
Cassettes remain an important format for mainstream acts as well. In its first week of sales, Taylor Swift’s The Tortured Poets Department sold 1.64 million physical units, according to Billboard: 759,500 CDs, 859,000 vinyl LPs and about 21,500 cassettes.
No matter how modest, physical units still weigh heavily in how the music industry generates charts. During a conference in the UK, Dave Rowntree, the drummer for Blur, said the band’s 2023 album, The Ballad of Darren, sold 3,000 cassettes in its first week, against “tens of millions of streams on Spotify alone—but the cassette sales had a bigger impact on our chart position.”
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