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Luxury Labels Slash Prices 50% to Lure Wary Chinese Shoppers

Posted

June 24, 2024

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Why are luxury brands like Versace and Burberry slashing prices by up to 50% in China?

Shirley Zhao explains why some highend brands are resorting to such measures to lure wary Chinese customers.

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Luxury Labels Slash Prices 50% to Lure Wary Chinese Shoppers · Bloomberg News · Sentinel