July 14, 2024
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0:47Now PlayingIce cream cones may be an afterthought for many scoop lovers, but not for Joy Baking Group. For decades after the company’s 1918 founding in Brookfield, Ohio, its sole product was the cake cone: the flat-bottomed, barely sweet wafer creation trafficked at soda fountains and drive-through windows.
Waffle cones—modern Americans’ ice cream vehicle of choice, according to the International Dairy Foods Association—were added, along with sugar cones, to Joy’s lineup in the 1980s, as supermarket sales rose amid a boom in premium ice cream brands. Pints flew off the shelves, and “cones went along for the ride,” says David George, Joy’s president and grandson of Albert George, a Lebanese immigrant who co-founded the business.
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