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The Real Reason Erewhon Is a Cult Brand
Posted
July 27, 2024
Views
4,667
Likes
63
Comments
5
Engagement
1.46%
July 27, 2024
4,667
63
5
1.46%
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0:48Now PlayingThe rumors are true: Everyone who shops at Erewhon, the notorious mini-chain of luxury organic grocery stores in Los Angeles, is hot. Or at least it certainly looks that way when you enter the company’s stores, propelled as you are directly into a scrum of young, beautiful Angelenos queued up to buy tubs of takeout, $20 smoothies designed by Hailey Bieber or Kendall Jenner and tote bags emblazoned with the Erewhon logo. When I visited outposts at the Grove and Venice Beach earlier this year, everyone was with a friend, a dog or both. All were wearing little tank tops and big pants and having the kind of relaxed weekday afternoon that suggested many of them had the types of careers Hollywood bequeaths on the preternaturally beautiful: actor, DJ, TikToker, nepo baby.
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