Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
Bud Light's Campaign to Reclaim US Beer Supremacy Fizzles
Posted
August 4, 2024
Views
5,875
Likes
107
Comments
12
Engagement
2.03%
August 4, 2024
5,875
107
12
2.03%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
1:00Now PlayingBud Light — a brand built on bro-y fun — was made for joints like the Green Rock Tap and Grill in Hoboken, New Jersey. It’s a rowdy sports bar with $1 wing nights that in 2022 sold $250,000 of what was then America’s best-selling beer.
But its Bud Light business has collapsed — tallying just $37,000 so far this year — in a microcosm of how the brand, owned by Anheuser-Busch InBev, has struggled since April 2023. That’s when an influencer who is transgender promoted it online and sparked a conservative backlash — one that included Kid Rock in a MAGA hat shooting up cases of it and Ted Cruz calling for an investigation.
--------
Subscribe to our YouTube channel
Subscribe to Bloomberg Originals
Bloomberg Quicktake brings you global social video spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.
Connect with us on…
Breaking News on YouTube
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
