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The Hottest Ticket in NYC Is the US Open
Posted
September 7, 2024
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September 7, 2024
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0:58Now PlayingArthur Ashe Stadium, the grandest stage of the US Open, has arguably overtaken Madison Square Garden and Barclays Center as the site of the most coveted courtside seats in New York. That’s partly because the tournament spans 14 days, a fraction of the 41 times each National Basketball Association team plays a home game. #usopen #tennis #sports #newyork #news
But the biggest reason is that tennis is more popular than ever. “Tennis is at an apex of cultural interest,” says Nicole Kankam, the United States Tennis Association’s managing director of pro tennis marketing and entertainment. Challengers, the movie starring Zendaya, grossed $94 million, and players are increasingly visible in off-court pursuits. Two-time champion Naomi Osaka and 2022 winner Carlos Alcaraz are both ambassadors for Louis Vuitton, while men’s world number one Jannik Sinner counts Gucci as a sponsor.
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