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NFL Invades Soccer-Crazed Brazil in Push to Go Global
Posted
September 10, 2024
Views
5,553
Likes
118
Comments
2
Engagement
2.16%
September 10, 2024
5,553
118
2
2.16%
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1:01Now PlayingThe NFL wants to create millions of fans like Renan Ribeiro. The 38-year-old grew up in soccer-obsessed Brazil knowing almost nothing about American football. He learned a little about the sport from movies such as Ace Ventura: Pet Detective, in which Jim Carrey tries to solve the kidnapping of the Miami Dolphins mascot. Years later, he caught the end of a Super Bowl on TV and was hooked.
In Brazil, soccer is “inserted into your life, whether you like it or not,” said Ribeiro, an artist in São Paulo, who now often watches three NFL games on Sundays. “I don't really have a conception of whether I really like soccer, or if it's simply a culture imposed on me. American football was a choice.”
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