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A Hit Netflix Show Heats Up the Seoul Restaurant Scene

Posted

January 25, 2025

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In September, Seoul’s fine dining scene got a big boost with the premiere of hit Netflix cooking competition Culinary Class Wars. #netflix #korea #southkorea #seoul #food #cooking #worldnews

The series, which featured 100 chefs competing to win the 300 million-won ($206,000) prize, quickly became the platform’s No. 1-ranked global non-English show. Its popularity helped one of the competition’s judges, Paik Jong-won, raise 102 billion won in an initial public offering of his restaurant chain’s company, Theborn Korea. The deal valued his stake at $215 million.

The show has also propelled several talented Korean chefs and their restaurants into the spotlight.

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A Hit Netflix Show Heats Up the Seoul Restaurant Scene · Bloomberg News · Sentinel