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Google Partially Loses US Advertising Tech Antitrust Case

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April 17, 2025

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Google was found by a federal judge to have illegally monopolized some online advertising technology markets in a blow to a key part of the company’s business.

US District Judge Leonie Brinkema found on Thursday that the Alphabet Inc. unit violated antitrust law in the markets for advertising exchanges and tools used by websites to sell ad space, known as ad servers. But she said the company didn’t meet the definition of a monopoly for a third market of tools used by advertisers to buy display ads.

Alphabet shares quickly sank as much as 3.2% on the ruling, then slightly pared their losses. The stock was down 1.4% at $151.18 at 11:25 a.m. in New York.

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Google Partially Loses US Advertising Tech Antitrust Case · Bloomberg News · Sentinel