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The Energy Drink That Hooked Young Women

Posted

April 27, 2025

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3,397

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Alani Nu is the latest energy drink that's hooked young women through its Instagrammable packaging. The company has become so popular, Celsius bought it for $1.8 billion in February 2025.

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Guests & Subjects Covered

Alani Nu

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The Energy Drink That Hooked Young Women · Bloomberg News · Sentinel