Crumbl Cookies Draw Wall Street's Eye
June 21, 2025
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1:03Now PlayingCrumbl Cookies Draw Wall Street's Eye
YouTube Description
as posted by the channelCrumbl has built its viral desserts into a big business, with franchisees operating over 1,100 stores in the US, Puerto Rico and Canada. Estimated sales of its brightly-colored, oversized treats more than tripled from $396 million in 2021 to over $1.2 billion in 2024. Now, Wall Street is getting in. In May, private equity firm TSG Consumer Partners agreed to take a minority stake in Crumbl in exchange for preferred equity, while Blackstone Inc. and Golub Capital have closed a $500 million private credit loan to the company.
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