Peloton Slides After Hiking Prices in Sweeping Product Revamp
October 4, 2025
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1:20Now PlayingPeloton Slides After Hiking Prices in Sweeping Product Revamp
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as posted by the channelPeloton Interactive Inc. shares fell Wednesday after the company raised prices on both hardware and membership fees in a sweeping product overhaul, dampening the first major attempt under new leadership to overcome a multi-year slump.
The new products, announced Wednesday, include new versions of the Bike and Bike+, Tread and Tread+ and the replacement of the Row with a Row+, confirming an August Bloomberg report. The hardware on each of the products gains a Swivel Screen so the display can move, letting users switch to activities like yoga or pilates off the device while still viewing classes. Throughout, the line is powered by a new artificial intelligence platform, Peloton IQ, offering personalized guidance, insights and coaching plans.
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