TikTok Star Khaby Lame Signs $975 Million Deal
February 2, 2026
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0:57Now PlayingTikTok Star Khaby Lame Signs $975 Million Deal
YouTube Description
as posted by the channelKhaby Lame, the world’s biggest TikToker, partnered with Rich Sparkle Holdings Ltd. to transform his 360 million social-media followers into a commercial venture.
The $975 million deal gives the Nasdaq-listed financial services firm 36 months of exclusive global rights to Lame’s brand, moving him from influencer to “equity-backed creator,” according to a company statement. Lame has 160 million followers on TikTok, compared with 156 million for Charli d’Amelio, who ranks as the second-highest popular person on the platform.
Lame, who’s risen to fame with wordless videos simplifying everyday life hacks, has built a global following of 360 million people on TikTok and Instagram, according to the statement. The commercialization of his fan base is expected to generate more than $4 billion in annual sales, the company said.
#khabylame #tiktok
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