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Kids Want Cheap Stuff, and Lots of It. Five Below Delivers

Posted

February 21, 2026

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Five Below, a kids' retail giant, sells a wide selection of items, most of it imported, much of it plastic and almost all of it $5 or less.

The company will end the 2025 fiscal year with more stores than ever and aims to top 3,500 stores over the next decade, having tapped into the youth psyche.

Five Below's business model, which allows customers to say "yes" to a variety of affordable items, appears to be working, with the stock price up more than 100% from a year earlier and revenue for fiscal 2025 reaching $3.9 billion.

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Kids Want Cheap Stuff, and Lots of It. Five Below Delivers · Bloomberg News · Sentinel