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Move Over Tradwives: ‘Breadmakers’ Are Cashing In on Chores
Posted
March 15, 2026
Views
2,820
Likes
16
Engagement
0.57%
March 15, 2026
2,820
16
0.57%
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1:39Now PlayingDisillusioned with corporate culture, a new generation of women is using social media to monetize work that has always gone unpaid.
Our society wants to call these women “tradwife influencers.” That’s become shorthand for a subservient, 1950s-style stay-at-home wife, the kind that spends her days caring for her breadwinning husband and their children.
Some superstar influencers parlay that into content devoured by millions of Instagram followers, often in exchange for brand deals and hefty fees.
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