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Novak Djokovic Joins General Atlantic in His Wall Street Debut
Posted
June 27, 2026
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1:50Now PlayingNovak Djokovic @DjokerNole joined General Atlantic as a global strategic adviser to work with the firm's leadership, portfolio companies, and investors. #djokovic #tennis #sports #worldnews #wimbledon
General Atlantic plans to lean on Djokovic's connections to push further into the health and wellness sector, an area Djokovic cares deeply for.
Djokovic's move to General Atlantic underscores how sports and private capital are becoming further intertwined, with the firm looking to invest in areas such as sports technology and wellness space.
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