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How America Got Hooked on Celsius
Posted
August 30, 2026
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August 30, 2026
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1:33Now PlayingIn a corner of the beverage industry known as much for over-caffeinated hype as it is for outrageous naming conventions, new brands appear just as quickly as others disappear. #drink #food #energy #news #usa
Deena Shanker explains how Celsius has managed not only to outlast most of its competition, but to stand apart.
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