Facebook's Mobile Ads, Usage, Strategy
May 18, 2012
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6:35Now PlayingFacebook's Mobile Ads, Usage, Strategy
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as posted by the channelMay 17 (Bloomberg) -- Magid Abraham, chief executive
officer of ComScore Inc., and David Eastman, chief executive officer for North America at JWT Group Inc., talk about Facebook Inc.'s initial public offering and the outlook for mobile advertising on the social-networking site. Facebook raised $16 billion in the biggest initial public offering by a technology company in history, pricing the shares at the top end of an increased range. They speak with Betty Liu on Bloomberg Television's "Facebook the Public Network." (Source: Bloomberg)
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