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Securing Olympic Sponsors Not Easy, Deighton Says
Posted
June 8, 2012
Views
87
June 8, 2012
87
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19:02Now PlayingJune 8 (Bloomberg) -- Paul Deighton, chief executive officer of the London Organizing Committee of the Olympic and Paralympic Games, talks about the challenge of securing Olympic sponsors, demand for tickets and legacy prospects for venues.
Deighton, who spent 22 years at Goldman Sachs Group Inc., spoke with Bloomberg Television's Louise Beale in London yesterday. (Source: Bloomberg)
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