Chipotle Moves From Burritos to Lifestyle Brand
January 29, 2013
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0:42Now PlayingChipotle Moves From Burritos to Lifestyle Brand
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as posted by the channelJan. 29 (Bloomberg) -- Bloomberg's Scarlet Fu reports how Chipotle Mexican Grill is trying to boost growth by expanding its brand to include a message of sustainability. She speaks on Bloomberg Television's "Bloomberg Surveillance."
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