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'Man of Steel': Most Product Placements Ever
Posted
July 29, 2013
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as posted by the channelJune 14 (Bloomberg) -- "Man of Steel," the new Superman movie, set a record before even one ticket was sold: It had the most promotional tie-ins ever, with more than 100 companies paying around $160 million to get close to the man in blue. Bloomberg's Rachel Crane reports.
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'Man of Steel'Bloomberg's Rachel CraneYouTube Bloomberg TelevisionLondon New YorkHong Kong
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