Bloomberg Originals
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Is Apple's New iPhone Strategy the Right Move?
Posted
September 10, 2013
Views
2,589
Likes
12
Engagement
0.46%
September 10, 2013
2,589
12
0.46%
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Sept. 9 (Bloomberg) -- Nothing excites Apple's admirers more than a new iPhone. This time around, Apple may unveil not one but two new phones, one an upgrade to the iPhone 5 and one less expensive model. Bloomberg's Jon Erlichman has more on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
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"Bloomberg West" is the only daily news program focused exclusively on technology, innovation, and the future of business. Featuring Bloomberg's Emily Chang, Cory Johnson, and Jon Erlichman broadcasting live from Bloomberg's headquarters in San Francisco, the show covers the latest headlines and trends out of Silicon Valley, including earnings, product releases, startups, IPOs, venture capital, angel investing, social media and company news on tech titans such as Apple, Google, Yahoo!, Twitter, IBM, Samsung, Microsoft, HP, Dell, LinkedIn, Facebook, and more. Additionally, through live interviews and on-location reporting, "Bloomberg West" covers technology titans and leaders such as Tim Cook, Marissa Mayer, Sheryl Sandberg, Larry Page, Eric Schmidt, Reid Hoffman, Mark Zuckerberg, Jack Dorsey, Reed Hastings, Dick Costolo, and Jonah Peretti.
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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