Bloomberg Originals
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Samsung's Quest to Win the High-Tech Kitchen Wars
Posted
January 9, 2014
Views
11,273
Likes
69
Engagement
0.61%
January 9, 2014
11,273
69
0.61%
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2:11Now PlayingJan. 9 (Bloomberg) -- The world's largest electronics manufacturer has already dominated televisions, smartphones and tablets. Appliances are next. Samsung has made an explicit goal to be the largest major-appliance maker by 2015 -- a tall order given the competition...but with an aggressive push in the U.S., which includes new products that aim to shake up the kitchen with higher-tech devices, the company is optimistic it can be successful in appliances in the same way that it snuck up on the smartphone industry. Bloomberg Businessweek's Sam Grobart reports.(Source: Bloomberg)
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