Bloomberg Originals
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Lufthansa's Challenge: Change Your Name for Free Stuff
Posted
January 22, 2014
Views
1,614
Likes
5
Comments
4
Engagement
0.56%
January 22, 2014
1,614
5
4
0.56%
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2:09Now PlayingJan. 22 (Bloomberg) -- A 24-year-old Swede officially added Klaus Heidi to his name to enter a Lufthansa contest promoting German culture in Scandinavia. He beat 41 of his countrymen who also legally changed their names and is now living rent-free for one year in one of Berlin's trendiest neighborhoods. Bloomberg's Hans Nichols spends the day with the Swede who says he's probably die Klaus Heidi now. (Source: Bloomberg)
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