Bloomberg Originals
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How IHOP's New Menu Makes You Order More Food
Posted
January 23, 2014
Views
19,787
Likes
67
Comments
3
Engagement
0.35%
January 23, 2014
19,787
67
3
0.35%
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1:20Now PlayingJan. 23 (Bloomberg) -- The International House of Pancakes has seen a 3.6-perfect increase in same store sales since the redesign of its menu. Bloomberg Businessweek's Venessa Wong explains why color coding, text bubbles and food-porn photos cause you to order more. (Source: Bloomberg)
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