Bloomberg Originals
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560 Billion Legos: A Toy Story Told Brick by Brick
Posted
February 6, 2014
Views
29,750
Likes
82
Comments
5
Engagement
0.29%
February 6, 2014
29,750
82
5
0.29%
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1:51Now PlayingFeb. 6 (Bloomberg) -- Lego is the Apple of toy companies -- innovative, fiercely protective of its values and hugely successful. The Lego movie, opening this weekend, is a victory lap for the company, which last year became the second-largest toymaker in the world after Mattel...but the company wasn't always so prosperous: its roots stretch back to Depression-era Denmark. Bloomberg looks back at the eventful 80-year history of Lego. (Source: Bloomberg)
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