Bloomberg Originals
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Award Mania: The 'Car of the Year' Obsession
Posted
February 26, 2014
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February 26, 2014
925
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0:58Now PlayingFeb. 26 (Bloomberg) -- What's behind the automotive industry's obsession with rankings and awards? The industry isn't the only business that's award-obsessed. Hollywood has the Emmys, Oscars, Golden Globes, SAG Awards and People's Choice Awards. The short answer: Handing out industry citations is very good for business. (Source: Bloomberg)
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