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Waffle Taco Leading Taco Bell's New Breakfast Push
Posted
March 27, 2014
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March 27, 2014
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3:05Now PlayingMarch 27 (Bloomberg) -- Brian Niccol, president at Taco Bell, talks with Alix Steel about the potential impact of its new breakfast menu on daily sales and the company's plans for using app technology on Bloomberg Television's "In The Loop."
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On "In the Loop with Betty Liu," Betty Liu reports on breaking news headlines, Wall Street movers and shakers, global leaders, billionaires and interviews the most influential guests -- all as the opening bell rings the market into action. Betty Liu's robust team of Bloomberg TV reporters includes frequent appearances by Bloomberg market correspondents, among them: Julie Hyman, Michael McKee, Alix Steel, and more.
In addition to covering leading company news, the show highlights industry competitions including Samsung vs Apple, Pepsi vs Coke, and Aereo vs News Corp, along with coverage of the business leaders involved such as PIMCO's Mohamed ElErian, WPP founder Sir Martin Sorrell, AOL CEO Tim Armstrong, Apple CEO TimCook, CocaCola CEO Muhtar Kent, media mogul Rupert Murdoch, billionaire investor Warren Buffett and more. "In The Loop" broadcasts from Bloomberg TV's New York headquarters, at 810am ET/57am PT. For a complete compilation of In The Loop videos, visit
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