Bloomberg Originals
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Marvel's Four Secrets to Superhero Success
Posted
April 3, 2014
Views
5,511
Likes
50
Comments
4
Engagement
0.98%
April 3, 2014
5,511
50
4
0.98%
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2:04Now PlayingApril 3 (Bloomberg) ---Marvel Studios' Captain America: The Winter Soldier opens this Friday, and expectations for its weekend take are running north of $80 million. This will be Marvel's ninth movie in six years, and the previous eight all did well at the box office - some phenomenally so: The Avengers made $1.5 billion, making it the third highest grossing movie of all time. What's Marvel's secret?Bloomberg Businessweek's Sam Grobart reports.
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