Bloomberg Originals
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How the GOP Is Trying to Kill Obama's Digital Edge
Posted
April 7, 2014
Views
1,396
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8
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0.79%
April 7, 2014
1,396
8
3
0.79%
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2:41Now PlayingApril 7 (Bloomberg) --- After the 2012 election and the failure of their state-of-the-art voter turnout predictor, the RNC hired real tech talent from real tech giants like Facebook and LinkedIn. The task at hand was to build a data platform that gives campaigns actionable data with voter profiles that tells campaigns how they can make better informed decisions. In the first installment of "Powers Brokers," Bloomberg's Phil Mattingly goes inside Republican Party headquarters and gets a first-hand look at the RNC's new digital operation. (Source: Bloomberg)
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