Bloomberg Originals
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Toy Kingdom: Mattel's Five Powerhouse Brands
Posted
April 16, 2014
Views
2,199
Likes
5
Engagement
0.23%
April 16, 2014
2,199
5
0.23%
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1:52Now PlayingApril 16 (Bloomberg) -- Time now for a toy story... Featuring an ambitious doll named Barbie and a tank engine named Thomas. Two characters that helped Mattel lead the toy industry with $7.1 billion in sales last year. As the company's prepares to release its first-quarter results, Bloomberg Ranx looks at its powerhouse brands.
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