Bloomberg Originals
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Coming Soon: 4D Movie Theaters with Smell-o-Vision
Posted
April 23, 2014
Views
41,173
Likes
172
Comments
48
Engagement
0.53%
April 23, 2014
41,173
172
48
0.53%
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1:59Now PlayingApril 23 (Bloomberg) -- International audiences love watching films in 4D... Now AEG is bringing effects like moving chairs, scent, smoke, and wind into a theater in the U.S. But will local audiences embrace the new technology? As part of the "Wiring the World" series, Bloomberg's Jon Erlichman went to the 4DX test cinema in Hollywood, California to get a taste for himself.
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