Bloomberg Originals
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Drink Science: Inside Diageo's Alcohol Flavor Lab
Posted
April 30, 2014
Views
5,128
Likes
21
Comments
3
Engagement
0.47%
April 30, 2014
5,128
21
3
0.47%
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2:02Now PlayingApril 30 (Bloomberg) -- In a high-security lab in Connecticut, the world's largest spirits maker, Diageo, is searching for the next hit flavor. An expert team of mixologist scientists draw from a flavor library of thousands of extracts to create new products for brands like Smirnoff, Johnnie Walker, Baileys and Captain Morgan. Bloomberg Businessweek's Venessa Wong got a first-hand look at the process, as well as a pre-release peek at Diageo's latest product: Captain Morgan 1671.
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