Bloomberg Originals
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Las Vegas Turf Wars: Casinos Gamble on Thrill Rides
Posted
May 6, 2014
Views
3,246
Likes
8
Engagement
0.25%
May 6, 2014
3,246
8
0.25%
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4:06Now PlayingMay 6 (Bloomberg) -- For decades, Las Vegas casinos have been trying to one-up each other with high-end restaurants, mega clubs, and even thrill rides -- all in a bid to lure gamblers. But the latest attraction, built by Caesars, is part of a bigger strategy to win the Vegas turf war, once and for all. Bloomberg's Trish Regan took a spin on the appropriately-named "High Roller" with CEO Gary Loveman to get his strategy.
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