Bloomberg Originals
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Tough Mudder's Filthy Challenge to Get Dirtier
Posted
May 15, 2014
Views
852
Likes
7
Engagement
0.82%
May 15, 2014
852
7
0.82%
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1:46Now PlayingMay 15 (Bloomberg) -- This year millions of Americans will shell out hundreds of dollars to crawl through mud and run through fire. Military-style obstacle races are all the rage and mud-run companies have to fight harder and to compete. Tough Mudder CEO Will Dean tells Bloomberg how he keeps runners loyal to his brand in this week's "Small to Big" installment.
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