Bloomberg Originals
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Why Nike Doesn't Care That Ronaldo Is No Air Jordan
Posted
June 11, 2014
Views
30,539
Likes
135
Comments
8
Engagement
0.47%
June 11, 2014
30,539
135
8
0.47%
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3:18Now PlayingJune 11 (Bloomberg) --- Nike and Adidas are rolling out new looks for their cleats around the World Cup in Brazil. But cleats are an expensive investment, and any single player can blow out a knee or have a bad year. So will Nike or Adidas ever create a shoe around a soccer star, like Nike did with the Air Jordan? Video by Kelly Buzby, Ryo Ikegami. (Source: Bloomberg)
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