Bloomberg Originals
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Can You Have Too Much Absolut Vodka? Why Less Is More
Posted
July 28, 2014
Views
1,423
Likes
6
Comments
2
Engagement
0.56%
July 28, 2014
1,423
6
2
0.56%
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1:48Now PlayingJuly 28 (Bloomberg) --- The owners of Absolut vodka, Pernod Ricard, is trying to tap the "buy local" movement by taking a page from the bogeyman of the locavore movement: McDonald's. The world's second-largest distiller is franchising neighborhood Vodka stills. Bloomberg international correspondent Hans Nichols visited their Berlin outpost. (Source: Bloomberg)
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