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On Running Swiss Footwear: Co-Founder Explains Strategy
Posted
October 14, 2014
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October 14, 2014
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2:05Now PlayingOct. 14 (Bloomberg) -- Since introducing its distinctive running shoe in 2010, the Swiss company On has become a global presence in the athletic footwear market -- expanding its roster of U.S. retailers from 60 to 300 in the last 15 months alone. In Bloomberg's "Small to Big" series, On Co-Founder David Allemann describes the company's growth strategy. (Source: Bloomberg)
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