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BMW Electric i3 Is `True to Its Brand,' Willisch Says

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April 1, 2015

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APril 1 -- Ludwig Willisch, head of Bayerische Motoren Werke AG's North America unit, talks about the luxury automaker's hybrid and electric vehicle models. He speaks with Matt Miller at the New York International Auto Show on Bloomberg Television's "Bloomberg West."

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BMW Electric i3 Is `True to Its Brand,' Willisch Says · Bloomberg Originals · Sentinel