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Bass Pro Shops Creates Disney World for Fishermen

Posted

April 29, 2015

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35,883

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April 29 -- Bass Pro at the Pyramid: The outdoor sporting-goods giant is opening the doors to its most ambitious project on Wednesday: a retail complex inside an abandoned, pyramid-shaped sports arena, with two restaurants, 103 hotel rooms, an underwater-themed bowling alley, and lots and lots of hunting and fishing gear to buy. It's Bass Pro's aggressive way of tackling the biggest challenge in retail right now: giving people a reason to get off their couch and into a store.

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Bass Pro Shops Creates Disney World for Fishermen · Bloomberg Originals · Sentinel