How Big Data Is Changing Advertising
June 24, 2015
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3:52Now PlayingHow Big Data Is Changing Advertising
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as posted by the channelJune 24 -- John Sculley, co-founder of Zeta Interactive, and David Steinberg, CEO, discuss how the company is using big data to take on Oracle and Salesforce.com. They speak with Bloomberg's Emily Chang on "Bloomberg West." Activate founder Michael Wolf also comments.
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