July 13, 2015
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1:14Now PlayingJuly 13 -- Younger, poorer investors have traditionally been barred from investing because of high initial minimums or high fees charged. But the online investing startup Wealthfront just announced it is dropping the minimum amount needed to open an account to $500. And Wealthfront is not alone. The idea is to get lots of customers in the front door with free services, and then hope to make make money off them as their balances grow. Bloomberg's Ben Steverman looks at the benefits of investing in a new low fee fund.
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