Bloomberg Originals
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Rebranding a Hotel: Seeing Opportunity in a New Identity
Posted
August 25, 2015
Views
2,227
Likes
9
Engagement
0.40%
August 25, 2015
2,227
9
0.40%
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4:07Now PlayingAug. 25 -- In today's "Brandstanding" segment, Langham Hospitality Group CEO Robert Warman discusses what it takes to rebrand an international hotel chain. He speaks to Bloomberg's Rishaad Salamat on "Trending Business."
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