Bloomberg Originals
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GE Rebrands, Appeals to Tech Audience
Posted
October 5, 2015
Views
1,510
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5
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October 5, 2015
1,510
5
1
0.40%
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3:16Now PlayingOct. 2 -- Linda Boff, General Electric's chief marketing officer, explains the strategy behind GE's new advertising campaign. She speaks with Bloomberg's Emily Chang on "Bloomberg West."
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