Bloomberg Originals
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The Epic Tale of the Fight for Disney's Princesses, Told by Toys
Posted
December 18, 2015
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14,986
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December 18, 2015
14,986
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2:10Now PlayingDisney's princesses (and $500 million) were whisked from one toy kingdom to another when Hasbro beat out Mattel for the lucrative license. Read the Bloomberg Businessweek feature to learn more
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